We’ve all seen examples of social media fails, some more spectacular than others it’s true but none of them are what you want to be facing as a business. Indeed, we all remember when Walker’s crisps #WalkersWave campaign or Susan Boyles #Susanalbumparty missed the mark.
But with the continual rise of social media popularity comes the increasing need for your business to have a well-managed online presence. And with 2.907 billion people around the world using social media it’s almost unthinkable that any growing business wouldn’t look to make their mark.
Here are CGC’s top 5 social media ‘fails’ to avoid when using social media to promote your business.
We’ve all seen tweets that disappear into a mirage of … followed by a facebook link. Our view at CGC is that you must tailor your content to fit the platform you are working on. Nobody wants to read half a tweet before being sent to a facebook page to read the rest. It just doesn’t work and can come across as lazy. If you can’t be bothered to communicate with people effectively, why would they take the time to engage with your brand? Our advice, cross -promote but don’t cross-post.
2. Sell, Sell, Sell.
Yes, your social media is about increasing your business revenue, if it weren’t there would be no point to it. However, if all you do is sell to your audience they will quickly lose interest in you and your brand. It’s all about balance. We completely agree you need to share products, new developments and the USP’s of your business but make sure you mix this with fun and interesting content and stories. Share the human side of your business, be personable and interact. Ultimately this is far more likely to generate sales leads.
3. Not engaging with incoming activity
Social media offers the opportunity for interaction and engagement in a way that no other traditional marketing can. This is a direct line to your customers and they will use it to communicate with you. Great! Except when you don’t have the time to respond. Customers won’t know that the reason you haven’t responded is because it’s your child’s first birthday or you are at your best friend’s wedding. They simply see a social media page which is always open. Our advice would be to make sure you engage with all incoming activity. If you don’t have the time, perhaps this would be an opportune moment to find out more about our social media management packages.
4. Relying on scheduled posts & automated replies
Yes, you will probably schedule posts. In fact, we would say that this is an effective way to make sure you have balance to the content you are sharing however, don’t totally rely on automation or scheduling as a way of running your accounts. Your customers will want a personal response to their enquiry. Not a generic reply asking them to call you or email you. This kind of defeats the point of having social media, if you simply point them in the direction of information they can easily access on your website. Also, working in real time is so important. Unless you can comment on and share what’s happening right now your page will quickly look out of touch and dated.
Your social media platforms are customer facing and whatever you post will be a reflection on your business. We certainly advise embracing social media as an opportunity to promote your business, but avoid flooding your followers feeds with spam. Nobody wants to see the same post or content on repeat. It’s like adverts on tv. How many do you choose to watch, or do you simply fast forward through them? Remember, people don’t have to read your content, if they do they are choosing to. If all they see are the same posts being re-hashed they will switch off from you and your business.