Thinking about your social media plans for 2018?
Here are the top 3 trends we think you need to know about.
Expansion of live streaming
Live streaming has become increasingly prevalent in 2017 and this is a trend which is set to continue as we move into 2018. Why? Because it is popular amongst users and it really is as simple as that. Users love it because it is one of the most genuine and real ways of communicating on social media.
Indeed, millions of people are already engaging with live content every day on social media platforms because it is fresh, relevant content that helps them stay connected to the brands and people they love.
So, what does Live streaming offer your business? It’s a way of getting your brand out there and engaging with your audience in an exciting and interesting way, so have some fun in 2018 and go live!
Continual rise of Influencer marketing
Influencer marketing has become one of the most proven and effective forms of advertising in 2017 so there is no surprise that it will continue into 2018. What will be key however is authenticity. Brands and Influencers need to align themselves together because they both believe in the product, not because there is a huge pay check behind the scenes. Social media users are become savvy to the previous techniques where celebrities peddled everything from protein shakes through to teeth whitening products and this form of advertising will not succeed. People trust influencer marketing because they can relate to it and they have trust in it.
What does this mean for your business? Choose to work with influencers who really represent your brand and what you stand for, they may not always have huge followings, but niche can be good, especially if their followers are your target audience.
Most people use messaging platforms in their personal life, from Messenger through to WhatsApp there are 2.5 billion active users every day, so it makes sense for businesses to make the crossover. It is predicted that artificial intelligence, chatbots and voice assistants will all be used to help brands engage with users in a more personal way in 2018. Indeed, as the chatbots become smarter they will be able to adopt a brand voice and send personalised messages directly to users.
How can your business stay ahead of the curve? At Curtis Gabriel we can help your business make the most of messaging platforms and offer your followers a great customer experience. Contact us at firstname.lastname@example.org now to find out more.