This week we have seen the launch of IGTV, a re-focus on the well-being of users from Facebook and the possible introduction of cross-posting from Facebook to Instagram.
Instagram launch IGTV
The biggest social media news of the week was the unveiling of IGTV, Instagram’s video content hub focused on videos that last up to 60 minutes in length. It can be accessed directly through the platform using the small TV icon on the Instagram feed home screen or through the IGT..
This week Facebook has increased the interactive options on their video feature and announced the Brand Collabs Manager Dashboard whilst Instagram adds yet another new feature for their stories.
Facebook introduces a new Interactive Video Feature
Video has been a key focus for most of the social media platforms in 2018 so there is no surprise that Facebook is continuing to push this feature by adding new options. This week Facebook have announced a new set of interactiv..
Facebook falls below Snapchat and Instagram amongst Teens users.
Whilst teenagers may not be your target audience this is an interesting statistic and one that you need to know about. Why? Because it shows a shift in how young people are using social media, because it places a huge focus on image-based platforms and because today’s teenagers will become tomorrows target audience.
Knowing where your target audience is on social media is key, you can put out incredible ..
It is all about Stories at the moment for Instagram and Facebook as they both add new features to keep users interested and engaged whilst Facebook also test the possibility of a new influencer marketplace platform.
Instagram lets users share posts directly to stories
This week Instagram have announced that all users will now be able to share regular, public posts to their own Instagram stories and we think this could be fantastic for businesses using the platform.