What does the data say about social media and sales?
This week Prima Software put together some incredible stats about the use of social media which really highlights its importance for businesses and why an online presence is vital. The report suggested that 95% of adults in the 18-34 age bracket follow at least one brand via social media. It then went on to report that a massive 75% of adults say they use social media as part of the buying process. The initial product disc..
Facebook Pixel adds in first-party cookies
From the 24th October Facebook will be offering advertisers first-party cookies for Facebook Pixel tracking. This means that advertisers will be able to continue targeting ads and measuring campaigns without having to rely on third-party cookies which has been the option to date. It coincides with the news that whilst ad spend has increased again following the Cambridge Analytical scandal, advertisers have seen a significant drop in..
Twitter expands in-stream video ads to all regions
A small but interesting update from Twitter this week as advertisers will now be able to reach global audiences with their ad-content which previously was region-restricted. This essentially means an expansion of ad options for businesses which will give brands more targeting tools to help them get the best results from their campaigns.
Facebook’s Redesigned Messenger Layout is available to some users
LinkedIn launches its new Talent Insight recruitment data platform
LinkedIn is already the leading platform for recruitment, so it is not surprising that they are introducing new features to help businesses analysis the ‘talent’ that is out there.
Essentially the tool taps into LinkedIn’s database about career development and professional education enabling HR departments to make more informed and strategic decisions about who they employ. The Talent Pool report giv..
Twitter gives users the option to choose a chronological timeline
We all know that the main social media platforms have changed their algorithms so that the content they deem to be the best and most engaging is shown first in newsfeeds and timelines. The theory is it helps users to see the content which is of most interest to them making the platform more relevant and useful. However, in reality the algorithms don’t always get it right and users have often called for a ret..
Instagram tests a new video tagging feature
Another week and another update for Instagram and in case you needed it, another reason to start experimenting with video content on the platform. The feature, if introduced after the test, would enable users to alert people to content by tagging them in the video. The list generated would also include anyone who has been tagged as appearing in the video. Essentially it would provide another way to increase distribution and boost e..
This week we have seen the launch of IGTV, a re-focus on the well-being of users from Facebook and the possible introduction of cross-posting from Facebook to Instagram.
Instagram launch IGTV
The biggest social media news of the week was the unveiling of IGTV, Instagram’s video content hub focused on videos that last up to 60 minutes in length. It can be accessed directly through the platform using the small TV icon on the Instagram feed home screen or through t..
This week Facebook has increased the interactive options on their video feature and announced the Brand Collabs Manager Dashboard whilst Instagram adds yet another new feature for their stories.
Facebook introduces a new Interactive Video Feature
Video has been a key focus for most of the social media platforms in 2018 so there is no surprise that Facebook is continuing to push this feature by adding new options. This week Facebook have announced a new set of interactiv..
Facebook falls below Snapchat and Instagram amongst Teens users.
Whilst teenagers may not be your target audience this is an interesting statistic and one that you need to know about. Why? Because it shows a shift in how young people are using social media, because it places a huge focus on image-based platforms and because today’s teenagers will become tomorrows target audience.
Knowing where your target audience is on social media is key, you can put out incredible ..
It is all about Stories at the moment for Instagram and Facebook as they both add new features to keep users interested and engaged whilst Facebook also test the possibility of a new influencer marketplace platform.
Instagram lets users share posts directly to stories
This week Instagram have announced that all users will now be able to share regular, public posts to their own Instagram stories and we think this could be fantastic for businesses using the platform.