Used effectively, hashtags can be an incredible way to help you reach a new audience and develop your brands visibility on Instagram however, it’s not always as easy as it seems and there is an art to using hashtags.
Here are our top four Instagram hashtag mistakes.
Not using enough hashtags
Instagram allows you to use 30 hashtags in every single post however it is clear that many accounts don’t get anywhere near this number which seems crazy. If you are looking to grow your audience and reach on social media, you should use all the tools available to you and on Instagram that means hashtags. Hashtags give you visibility and allow you to tap into a new audience who may be interested in your content. If they don’t see you because of missed hashtags, they may never even know you are even there.
Only using popular hashtags
Choosing to use popular hashtags will help you to be discovered by a huge audience, right? Quite simply, no. Upon writing this the # love had been used on Instagram 1,319,711,238 times. How can you expect your potential audience to find your post amongst that many others? If you ever click on the feed for a popular hashtag you will notice they move on so quickly that content can be lost within seconds. Don’t waste your time trying to be the needle in the haystack, be the big fish in the medium sized pond.
Using generalised and irrelevant hashtags
This one essentially explains itself but to use a metaphor, you wouldn’t go into a shoe shop to buy grapes so why would you search for #bouncycastle if you are looking for a #restaurant. Attract genuine followers to your page by choosing hashtags which are relevant to your business, brand and product.
Not mixing it up
Variety is key when it comes to social media and that applies to your use of hashtags. Yes, you will have core words linking to your brand and business that you will use regularly however, if you religiously stick to the same set of # for each post you are massively limiting the potential audience you could reach. You also leave yourself open to a ‘shadow ban’ which essentially means your content is treated as spam by the platform and will not show up in a hashtag search.