What is your role within CurtisGabriel?
My main job is finding new clients. I also manage the relationships with our current clients, support them with strategic thinking and how best to apply our service to help make a difference to their business. Finally, I work closely with clients and colleagues on our best practice policy to ensure that we are always providing the best service possible.
What has your career looked like up until this point?
I started my career in student sport but soon moved into student marketing, hospitality and events. I then took a step back from the student world and tried a few different ventures, some worked, some didn’t, but I learnt a lot during that time which has helped me to make CurtisGabriel a success.
CurtisGabriel was formed 5 years ago as a marketing consultancy agency which I ran on my own and I had the privilege of working with some great North-East businesses. 4 years ago, I brought Roger on to help grow the business and now we have over 100 clients across the UK and Europe. When working for the UKs largest student events company in the noughties, I was using social media commercially and saw the impact it could have even then, so it was a logical step to move in that direction for me.
What attracted you to the world of social media?
I like how you can measure success and really target markets. I spent a lot of money on traditional marketing at the start of my career and was constantly frustrated that we were paying over the odds for the returns we were seeing. The saying you ‘have to fling a lot of muck so something sticks’ was prevalent then, but marketing doesn’t have to be like that and that is down to social media. You can measure results and make informed decisions on how to change tactics and it’s so versatile you can literally change a campaign and react to the market overnight!
What is your favourite part of the job?
Spending time with the clients, especially when we’re going out for dinner, at the bar or even better, watching sport. I also love the travel, it’s always been a passion of mine and I have been lucky enough to stay in some amazing hotels in some beautiful cities across the UK and Europe. Last week I was asked by a client to play beer pong with him and a few days later went to Twickenham with them. I am not sure there are too many jobs that you get to do that for ‘work’.
How do you see social media changing in the next 3 years?
We will see the line blurring between social media and web pages. Social media will offer more and more until they become a ‘one stop shop’ for people’s online needs.
What are your plans for CurtisGabriel?
To keep our current clients happy and grow those relationships. I also have plans for 2018 to grow our client base with a sales team across the UK and Europe.
Finally, we have a product that we are looking to automate the sale of online which will allow us to put our marketing services to use for ourselves which will be a lot of fun!