In short – yes. Perhaps the question should be why does your business need a presence on social media and here’s our top 5 reasons.
Social media is here to stay
Many of us grew up at a time when Facebook was just a glint in the eye of Mark Zuckerberg and Instagram was just an idea for Kevin Systrom and Mike Krieger however, it has quickly become an integral part of life for many of us and this isn’t going to change. Millennials have grown up with social media and this is a trait that is set to continue. From sharing key life events like marriages, births and birthdays to keeping up with the news as it happens, nearly 2.8 billion of us are now regularly using social media. And the more we use it, the more it influences our decisions. From where we go for drinks to where we go on holiday to where we go shopping. This is because social media allows us to see things we may never have otherwise noticed. Whilst shops compete for places on the high street with the best footfall, social media allows businesses to share products in a simpler way. Why pay for prime real estate with a hope of getting passing trade when you can build up a community of followers who can see your product at the touch of a button and know they want it.
It gives you a voice
Quite simply social media allows you to get your message out there. It lets people learn more about your brand, your products, your USP’s and your ideas. You can offer a behind the scenes look at what makes your business tick and the people who run it. In many ways, social media allows the human side back into a technology focused world and that is what most people want to see. They want to feel like they are talking to a person, not a computer so our advice would be have some fun on your pages and show your personality.
It’s a direct line to your customers
Social media offers you a direct line to your customers and whilst they may have always been able to visit your place of business or pick up the phone, social media has made communication a whole lot easier. With minimal effort people can now comment on the content you share to let you know what you think, they can send you a direct message with queries they have or they can click through to your website and make a purchase. It is just so easy to do and in a world where people feel busy and rushed, you want to make it as easy as possible for them to know about your brand and your product.
Your business is visible 24 hours a day, 7 days a week
With more and more people working flexible hours, part time and shifts traditional working hours are becoming less relevant. Social media allows you to stay on top in a world where people expect
access to information 24/7. Indeed, whether people are on the train to work, at home on the sofa or tucked up in bed, they can find out about you and your business whenever they please if you have a social media presence.
It costs less than traditional marketing
The bill for more traditional marketing can quickly run into the thousands whilst social media can cost you far less. Yes, there can be costs and to be done effectively it takes effort but the ROI on social media can be amazing. Social media is a business and as such, each platform offers customers the opportunity to have their content seen and shared by more people, you just have to pay for it. At CurtisGabriel, we can help you to make sure that your ad campaigns are effective in targeting the right people for your product. We can also offer your business social media management packages which means you can ensure a fantastic social media presence without the hassle.