There is a lot of talk on social media about the updated algorithms for the big platforms and the impact it has probably already been having on your accounts. The consensus has been negative with many reporting a decrease in organic reach and engagement, so you may ask why the algorithms have been changed this way.
It has been suggested that it is to increase the use of paid reach on the platforms and there is no doubt that this is a key component, they are all businesses and they are all looking to make money.
However, at Curtis Gabriel we think there is still a small part of this which truly is about trying to make social media a better experience for its users and we can see the positives in what is happening.
Here are our top 3 benefits.
Great content being rewarded
The platforms have all said that they are looking to reward content which engages users and ultimately for us this is what social media should be about; users seeing and engaging with content which is fun, educational, interesting and relevant to them.
We also believe that social media should be about communication and conversation. The new algorithms again reward posts which are being commented on as they see this as people using the platform to communicate with each other in a more meaningful way than just a quick like or favourite.
A move away from engagement baiting
We have all seen a rise in engagement baiting posts on our newsfeeds, for example the ‘Tag a mate who..’ and the platforms are becoming wise to them and want to stop them despite the fact many get thousands of likes and comments. Why? Because the platforms want to reduce content that is spammy, sensational or even, at times, misleading to again promote content which is more meaningful.
To find out more about how Curtis Gabriel can help you produce engaging, meaningful and fun content for your social media platforms pages please contact firstname.lastname@example.org.