Another busy week in the world of social media and here is what you need to know…
Instagram Adds Polls in Stories
This week Instagram introduced a sticker option which simply allows you to ask a question in your Instagram stories. You can then see the results of the poll as participants respond. Whilst asking your audience questions is nothing new and has already been seen on Twitter and Facebook this move helps Instagram stay relevant.
We love it and think that asking questions of your audience is a wonderful way to engage with them. Rather than people just reading a post, you are asking them to interact with you which is exactly what brands need to be doing on social media – interacting & engaging with their audience. Social media should always be a two-way stream and this step from Instagram allows it to happen.
LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events
We never thought we would see LinkedIn add this feature however we can already see the advantages of it. Users who are attending chosen events will be able to add dedicated event frames to videos created at the function. They are currently location specific so you will only be able to use them when at the event and LinkedIn is currently moderating where they are used. However, with stats showing video content is shared 20 x more than other content on the platform we don’t think it will be long before LinkedIn rolls it out and people are able to generate their own event frames.
Facebook Expands Messenger Lite into More Regions, Increases Audience Potential
Facebook continues to make steps to secure its market share and rolling out Messenger Lite does just that. Originally invented to help people stay connected in areas of low connectivity, Messenger Lite is now being rolled out across the UK, Canada, Ireland and America. Whilst it is already being used in over 100 countries, by introducing it to the more developed nations Facebook will be able to capture users with lower data plans stay connected resulting in more users.