It’s been another busy week for Facebook with three new stories released about the platform this week.
Facebook tests the ability to cross-post Instagram stories to WhatsApp
We said it in our predications for social media trends in 2018 and here is the proof; messaging sites are going to be getting a whole lot more traction very soon as Facebook tests the ability to cross-post Instagram Stories to WhatsApp. The impact of cross-posting could be very interesting for businesses as it will enable opportunities for significantly increased reach for far less input. Indeed, if you can share the same post across Instagram, Facebook, Messenger and WhatsApp it will save a great deal of time and your post will be seen by a far wider audience. It is however a tool that should be used with caution, you do not want to create ‘story fatigue’ for your users who choose to follow you on different platforms. The introduction of WhatsApp however proves interesting and a sure sign of things to come.
Facebook closes its ‘M’ personal assistant project.
Having trialled the use of Facebook M, the text-based virtual assistant, Facebook has now announced its closure. The idea behind it was to essentially offer users a recommendation service however it never fully took off. Perhaps because whilst it was an amazing resource it was one people never chose to use as it didn’t save them time or offer them the solutions they were looking for. Either way, we do not think this is the end for Facebooks explorations into AI and we look forward to seeing what the future holds.
Facebook signs another music deal
Having recently announced that Facebook had signed a deal with the Universal Music Group there is little surprise that contracts have been drawn up and signed by Sony/ATV Music. The partnership will enable Sony/Atv’s songwriters to earn royalties from the use of their music on Instagram and Facebook. Facebook has made the move to enable users the option to include music as they feel it enables greater connections between fans and friends. We look forward to seeing the impact it will have on the platform.