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Why Should I Start a Blog for My Business?

blog button on the keyboard

With an estimated 172, 800 blogs being written everyday it may feel like you are trying to swim against an incoming tide of online content but (and this is a big BUT) we can assure you that writing a blog is worth it.

Blogging can be an invaluable tool for any business, from multi-national corporations through to small individual startups and here are our top 4 reasons why you should start a blog for your business today.

1) Drive traffic to your website.

Search engines love valuable content and will reward you for it. Regularly updating your website with relevant keyword rich content via your blog improves its authority. Added value comes from increased search engine hits and back links to your website. You also have more content to share on your social media channels which is never a bad thing!

2) Establish a voice for your company and your brand.

A blog creates a platform on which you can share new products or services, comment on timely news topics or market trends, and share company initiatives with your audience. It is the place to let your brand’s personality shine and show people what you’re all about. The more personality in there the better. People want to hear from people, not computers.

3) Confirm your position as a market leader and expert in your subject.

Blogging gives you the opportunity to showcase yourself as a market leader in your field and a ‘go to’ online presence. It allows you to share what you do with the world and why you are the best one to do it. You are building trust, too. The more you can show that you are well-versed in your field, the more likely it is that your audience will trust you to supply what they need.

4) Reach a new and wider audience

We can all think of examples of blogs going viral online. Blogging presents an opportunity for marketing that has never been seen before in more traditional marketing strategies. If you can create new, exciting and fun content for your blogs people will want to read it and share it. Isn’t it time you made the internet do some of the hard work for you?

So now we have convinced you about the benefits of blog writing you may question where do I start? The challenge certainly lies in making sure that your blog stands out from the thousands already out there. Indeed, how can you create a blog that will capture the interest of your audience and engage them with your brand?

At CGC we have a dedicated team of writers who will ensure your blogs are engaging, current and relevant to your business. They will help you to establish a tone and brand that represent what your business stand for and help you to get your message out there.

For more information on how we can help your business to get started with blog writing please email simon@curtisgabriel.com

Posted on August 2, 2017 in Business, Social

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