Whilst the focus for Instagram has always been on images they clearly want to be an app which is inclusive and with around 285 million visually impaired people in the world it would be crazy for them not to cater for their needs. This week the platform announced that they would be adding an automatic alternative text which essentially provides users with the option to add text descriptions of their photos when they upload them.
This update will not only enable Instagram to provide more accurate descriptions of content to visual impaired users, it will also allow its machine learning systems to help identify similar objects in future posts.
This could lead to some very interesting developments for marketers who may soon be able to use this feature to search for users who are more likely to be interested in their products and offers due to the content they are sharing.
Facebook announces the expansion of ‘Today In’ Local News Section
The ‘Today In’ feature recently saw an update in Australia and this week the platform announced that the tool will be made available in over 400 US cities. The feature links back to the basic ideology of the platform – to bring people and communities together so it is no wonder that with the recent publicity for Facebook this tool has been pushed forward. The tool provides updates on local news stories, events and group discussions, helping to keep people within the local community informed. We can see a lot of benefits to the feature however, as with many functions on the platform, it will need to be carefully monitored and it will be interesting to see whether people choose to use it.
LinkedIn Adds Location Sharing Option to Messaging
We are very excited about all the recent updates on LinkedIn and this one is no exception. This week the platform announced a new feature to their messaging function which basically enables users to share their location, or a nearby location. The aim is to make it easier for users to coordinate meetings and we can certainly see the benefit. This feature will be made available to all users from this week.