Snapchat releases report on how and why people use different social media platforms
It has always been clear that whilst there is a cross over of purpose for the main social media platforms, they each have their own USP.
Twitter’s focus is on news and current events, something the platform has continued to develop through their ‘Moment’ and trending sections. People tend to use the platform as more of a discussion and educational tool, following key events and sharing opinions on topics.
The focus for Facebook is about sharing photos, life events and content of interest with family and friends. As the platform develops, there is also a greater focus on following brands and influencers and widening people’s social network and discovery.
Instagram is all about the images and people use it as a discovery tool to follow brands and influencers as well as connect with friends and family. It is true to say that whilst other platforms have seen a decrease in personal sharing, Instagram continues to grow in this area.
From a business perspective it is important to stay in touch with why people use the different social media platforms. By doing so, you can reach your target users without being over powering or turning people away from the platform. Remember why people are there and give them what they are looking for.
Twitter announces upcoming changes to image support
We all appreciate the importance of using high quality, eye catching imagery on social media so it was interesting to hear this week that moving forward Twitter will be changing the way PNG files are handled by the app when uploaded. Essentially this means that Twitter will be converting PNG files to the more compact JPEG format in order to reduce their size. PNG images can be 6-9 times larger than their JPEG counterparts which can cause users with poor connections issues and means the quality is lost. Whilst these changes will not have a huge impact on most users, it will be of benefit for those who are looking to upload high quality images.
Google Chrome’s Ad Blocker will come into full effect from July 2019
Google originally announced they were working on an ad blocker back in 2017. The idea being it would provide a better user experience and ultimately penalise websites which use intrusive (and annoying) ads. The vast majority of online content relies on advertising to fund their work, however intrusive ads can be frustrating for users and result in them choosing to block all ads which clearly would have a negative impact on all advertisers. Therefore, rather than allowing broader ad blockers to be the only choice, Google decided it would create its own which would block ads which are not compliant with the Better Ads Standards. Whilst it may be important to check that your Ads do fit into the new Google regulations, we think this could be a particularly beneficial step for users.