What does the data say about social media and sales?
This week Prima Software put together some incredible stats about the use of social media which really highlights its importance for businesses and why an online presence is vital. The report suggested that 95% of adults in the 18-34 age bracket follow at least one brand via social media. It then went on to report that a massive 75% of adults say they use social media as part of the buying process. The initial product disc..
Facebook Pixel adds in first-party cookies
From the 24th October Facebook will be offering advertisers first-party cookies for Facebook Pixel tracking. This means that advertisers will be able to continue targeting ads and measuring campaigns without having to rely on third-party cookies which has been the option to date. It coincides with the news that whilst ad spend has increased again following the Cambridge Analytical scandal, advertisers have seen a significant drop in..
Twitter expands in-stream video ads to all regions
A small but interesting update from Twitter this week as advertisers will now be able to reach global audiences with their ad-content which previously was region-restricted. This essentially means an expansion of ad options for businesses which will give brands more targeting tools to help them get the best results from their campaigns.
Facebook’s Redesigned Messenger Layout is available to some users