Instagram introduces ‘Chosen Friends’
This week Instagram has introduced a new feature on stories, the option to create a close friends list. This essentially enables users to share their content in a more private way and the platform hope it will encourage users to share more content as they know it is going to a carefully selected audience.
Instagram have ensured that only the user who has created it can see their ‘close friend’ list, a much-needed feature to ..
Instagram adds automatic image description
Whilst the focus for Instagram has always been on images they clearly want to be an app which is inclusive and with around 285 million visually impaired people in the world it would be crazy for them not to cater for their needs. This week the platform announced that they would be adding an automatic alternative text which essentially provides users with the option to add text descriptions of their photos when they upload them.
Instagram tests new profile changes
This week Instagram announced that they were currently testing a variation of profile formats for business and regular users. The new business profiles appear to have a large number of tabs available at the top to help make the customer experience better for users. For example, there are options for ‘message’, ‘follow’, ‘directions’ and ‘start order’ which should all help the process of buying through the platform, somethin..
Could the ability to edit tweets be on the way?
Whilst many in the CGC offices would absolutely love to see this feature we don’t believe it is one that will be happening anytime soon because there are just too many factors to take into consideration.
However, Twitter CEO Jack Dorsey continues to raise hopes that it is firstly possible and secondly could happen. At an event in India over the weekend he seemed to hint that the platform had the capability to allow the..
IGTV crosses over to Instagram Stories and offers the option to promote your Instagram stories.
This week Instagram has added a new option to share your IGTV content to your Instagram Stories. IGTV hasn’t yet proved as popular as many predicted it would be and Facebook believe this move will help to promote the feature organically through its already popular and existing channels.
A second feature that has been spotted this week on Instagram is the opportunity to promot..
Facebook tests video polls within ads
We keep telling you that it is all about video and interactive content, so it is no surprise that Facebook is taking steps to unite the two with the possible introduction of video polls in Facebook ads. The benefit to this feature would be that it actively encourages users to interact with the ad rather than passively viewing it which can only lead to increased engagements and a greater ROI on social media.
It is not yet clear if this..
What does the data say about social media and sales?
This week Prima Software put together some incredible stats about the use of social media which really highlights its importance for businesses and why an online presence is vital. The report suggested that 95% of adults in the 18-34 age bracket follow at least one brand via social media. It then went on to report that a massive 75% of adults say they use social media as part of the buying process. The initial product disc..
Facebook Pixel adds in first-party cookies
From the 24th October Facebook will be offering advertisers first-party cookies for Facebook Pixel tracking. This means that advertisers will be able to continue targeting ads and measuring campaigns without having to rely on third-party cookies which has been the option to date. It coincides with the news that whilst ad spend has increased again following the Cambridge Analytical scandal, advertisers have seen a significant drop in..
Twitter expands in-stream video ads to all regions
A small but interesting update from Twitter this week as advertisers will now be able to reach global audiences with their ad-content which previously was region-restricted. This essentially means an expansion of ad options for businesses which will give brands more targeting tools to help them get the best results from their campaigns.
Facebook’s Redesigned Messenger Layout is available to some users
LinkedIn launches its new Talent Insight recruitment data platform
LinkedIn is already the leading platform for recruitment, so it is not surprising that they are introducing new features to help businesses analysis the ‘talent’ that is out there.
Essentially the tool taps into LinkedIn’s database about career development and professional education enabling HR departments to make more informed and strategic decisions about who they employ. The Talent Pool report giv..