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Social Media Roundup – January 17th 2019

Facebook tests new option to share events within Stories As Facebook continues to promote the use of Stories on the platform it is unsurprising that we are regularly seeing new features added. This week we heard that Facebook is testing out the option for users to be able to share events they are interested in within their stories, allowing their connections to also register their interest. The new function will be available through the event page in the ‘share event’..

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Social Media Roundup – January 10th, 2019

Snapchat releases report on how and why people use different social media platforms It has always been clear that whilst there is a cross over of purpose for the main social media platforms, they each have their own USP. Twitter’s focus is on news and current events, something the platform has continued to develop through their ‘Moment’ and trending sections. People tend to use the platform as more of a discussion and educational tool, following key events and sha..

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Social Media Roundup 20th December 2018

Instagram adds new music sharing option on stories and question stickers for Live When Facebook finalised their music licensing agreement it was clear they would be looking for ways to utilise it across their platforms and this week we have seen it pop up on Instagram Stories. Users can now share songs with their followers via the question sticker. It’s a fun addition which allows users to respond to questions with a song recommendation which can then be listened to. Th..

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Social Media Roundup 13th December 2018

Instagram continues to grow   Instagram’s countdown sticker Counting down to Christmas? Don’t worry, Instagram have you covered with the introduction of their new countdown sticker on Stories. It’s a fun feature which can and will be used by individuals on the platform, however, it is the options it provides for businesses users which is most exciting. For example, the timer can be used to draw attention to the number of days left in your sale, or how long it i..

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Social Media Roundup 6th December 2018

New features for both Instagram and Facebook   Instagram introduces ‘Chosen Friends’ This week Instagram has introduced a new feature on stories, the option to create a close friends list. This essentially enables users to share their content in a more private way and the platform hopes it will encourage users to share more content as they know it is going to a carefully selected audience. Instagram has ensured that only the user who has created it can see thei..

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Social Media Roundup 28th November 2018

Social Channels expand to improve the experience for users   Instagram adds automatic image description Whilst the focus for Instagram has always been on images they clearly want to be an app which is inclusive and with around 285 million visually impaired people in the world, it would be crazy for them not to cater for their needs. This week the platform announced that they would be adding an automatic alternative text which essentially provides users with the optio..

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Social Media Roundup 21st November 2018

LinkedIn and Instagram turn their channels up a notch Instagram tests new profile changes This week Instagram announced that they were currently testing a variety of profile formats for business and regular users. The new business profiles appear to have a large number of tabs available at the top to help make the customer experience better for users. For example, there are options for ‘message’, ‘follow’, ‘directions’ and ‘start order’ which should all h..

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Curtis Gabriel’s Weekly Social Media Round Up – 15th November 2018

Potential changes to Facebook and Twitter will make users very happy   Could the ability to edit tweets be on the way?  Whilst many in the CGC offices would absolutely love to see this feature we don’t believe it is one that will be happening anytime soon because there are just too many factors to take into consideration.  However, Twitter CEO Jack Dorsey continues to raise hopes that it is firstly possible and secondly could happen. At an event in India over t..

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Curtis Gabriel’s Weekly Social Media Round Up – 8th November 2018

Major changes across social channels   IGTV crosses over to Instagram Stories and offers the option to promote your Instagram stories. This week Instagram has added a new option to share your IGTV content to your Instagram Stories. IGTV hasn’t yet proved as popular as many predicted it would be and Facebook believes this move will help to promote the feature organically through its already popular and existing channels. A second feature that has been spotted this..

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Curtis Gabriel’s Weekly Social Media Round Up – 25th October 2018

Growth for Facebook, Twitter and LinkedIn   Facebook tests video polls within ads We keep telling you that it is all about video and interactive content, so it is no surprise that Facebook is taking steps to unite the two with the possible introduction of video polls in Facebook ads. The benefit to this feature would be that it actively encourages users to interact with the ad rather than passively viewing it which can only lead to increased engagements and a greater ..

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